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WOOD-PULP FIBER

Microcrystalline cellulose

What it is

Refined plant pulp — the same base material as paper, food-grade edition. It bulks and prevents caking.

Why your biology objects

Inert, indigestible fiber that passes through largely untouched — far less concerning than the chemically-modified cellulose gums. Its job is cheap bulk and texture, letting the costlier real ingredients drop down the label.

Would your ancestors eat this?

Point your camera at any label and get the verdict in seconds. Coming to the App Store.

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